15 Spots — First Cohort

Build a live outreach system
that turns your tools into
booked meetings.

An 8-week live program for B2B sales teams and premium service businesses. You leave with a running campaign, a verified contact list, and an AI-assisted workflow you own and can repeat — the same targeting and cadence whether you're building B2B pipeline or landing high-earning executives as B2C clients. Tools included.

📅 8 coaching calls · 1 hour each 👥 15 spots max 🎓 Full pre-recorded course included 🛠 Sales Navigator + Apollo free trials included 🤖 Claude & Gemini AI workflow
Reserve Your Spot — $997 → 15 spots. Includes the course, both tool trials, and 8 live coaching calls.
What's Included

Everything you need to run the system — in one package.

The course teaches the system step by step. The trials give you the actual tools. The coaching calls are where you bring your real business, your real list, and your real obstacles — and we work through them live.

🎓

The Outbound Systems Course

Included — $200 standalone value
Six pre-recorded modules following the exact 6-step system — the same mechanics whether you're building B2B pipeline or B2C executive acquisition. ICP definition, list building, message frameworks, AI personalization, the 30-day sequence, and measurement. Watch at your own pace before each coaching call.
📋

Both Playbooks — B2B & B2C

Included — $19.98 standalone value
The B2B Outbound Sales Playbook and the Executive Acquisition (B2C) Playbook, both included. Every framework, every message template, the 30-day sequence structure, and the metrics benchmarks — in one place to refer back to anytime.
🎯

LinkedIn Sales Navigator

Free trial included — ~$99/mo value
The most precise executive targeting tool available. Filter by title, seniority, company size, industry, and tenure to build a list of specific individuals in your market. You use this from week one.
⚡

Apollo.io

Free trial included — ~$49/mo value
Enrich every contact with verified business emails and direct phone numbers. Run your multi-touch sequence from one platform. Built-in email verifier, dialer, and AI personalization fields.
AI-Powered Workflow
Use AI to personalize outreach at scale — without losing the human feel that gets executives to respond.
You'll learn how to use Claude and Gemini to write message frameworks, generate personalized first lines for every contact on your list, and upload that data directly into Apollo so your sequence runs with full personalization — automatically. One hour of AI work replaces what would otherwise take a full day. This is the same prompt library included in the standalone Sales Course.
Claude — messaging & frameworks Gemini — prospect research & personalization Apollo — sequence automation Sales Navigator — AI lead recommendations
8-Week Coaching Structure

The course teaches the system.
The calls are where you run it.

Each week you watch the pre-recorded module, then bring your questions, your list, and your live campaign to the call. Every session is recorded.

Call 1

ICP Definition & Tool Setup

Module covers: what an ICP is, how to define title, seniority, company size, industry, and city, and how to activate your Sales Navigator and Apollo trials. The call is for your specific business — we work through your ICP filters live and troubleshoot any setup issues.

Come with: your ICP drafted and tools activated
Call 2

List Building in Sales Navigator

Module covers: applying ICP filters, reviewing profiles for quality, and exporting your first list. The call is for live filter review — share your screen, show your search results, and get real feedback on whether you're pulling the right people.

Come with: your first Sales Navigator search built
Call 3

Apollo Enrichment & AI Lead Finding

Module covers: uploading your list to Apollo, email verification, phone enrichment, and using Apollo's AI features and Sales Navigator's lead recommendations to surface warm signals. The call is for troubleshooting match rates and data quality on your actual list.

Come with: your list uploaded and enriched in Apollo
Call 4

Message Frameworks & Offer Framing

Module covers: using Claude to write outreach tuned to executive audiences, offer framing for your specific business — B2B or B2C — and the four trigger types that get responses. The call is for live message review — bring your drafts and we'll work through them together.

Come with: LinkedIn, email, voicemail, and breakup drafts written
Call 5

AI Personalization at Scale

Module covers: the Claude → Apollo custom variable workflow that generates personalized first lines for every contact automatically. The call is for working through the workflow on your actual list — questions, edge cases, and output review.

Come with: your AI first lines generated and loaded into Apollo
Call 6

Launching the 30-Day Sequence

Module covers: Apollo sequence setup — channel order, timing, touch structure, and go-live checklist. The call is your launch call — we review your sequence setup before it goes live and answer any last questions.

Come with: your sequence built and ready to launch
Call 7

Mid-Campaign Review

No module — this is a pure coaching call. Your campaign has been running for 1–2 weeks. We review your real data as a group: what's opening, what's not, what's converting. Live troubleshooting on actual replies and actual metrics.

Come with: your campaign stats and any replies you've received
Call 8

Results, Refinement & Campaign Two

Module covers: the six measurement metrics, how to interpret them, and how to build campaign two with a tighter ICP. The call is for individual results review — what worked, what to change, and what your next 90 days looks like.

Come with: your final metrics calculated and documented
What You Leave With

Not a course certificate. A running system.

01

A live outreach campaign in market

Your 30-day multichannel sequence is running by week 6. You have real data before the program ends.
02

A verified executive target list

75–150 executives in your city, filtered by title, company size, and industry — with verified emails and direct phone numbers.
03

An AI-assisted workflow you own

Claude for messaging, Gemini for research, Apollo for sequencing. A repeatable system you run independently after the program ends.
04

Message frameworks built for your business

LinkedIn connection requests, first emails, voicemails, and breakup emails — all tuned to an executive audience and your specific service category.
Who This Is For

Built for B2B teams — and premium B2C businesses too.

If your team already has the tools but no repeatable system, or your ideal client is a corporate executive who's unreachable through ads — this is the system you're missing. Same targeting, same cadence, different audience.

🏢

B2B Sales Teams & Founders

Founders building pipeline from zero, reps with low reply rates, VPs who need a repeatable outbound system instead of another tool nobody uses.
💻

B2B SaaS & Tech

Enterprise and mid-market outbound — the exact system built and run inside Xerox, ON24, CircleCI, StackHawk, and Endor Labs.
📈

Agencies & B2B Consultancies

Selling services to other businesses. The same ICP-and-cadence discipline that works for enterprise software works for any B2B offer.
🎯

Anyone Relying on Ads or Referrals for B2B Leads

If outbound isn't systemized — no defined ICP, single-channel, no follow-up cadence — this replaces guesswork with a repeatable process.
💎

Premium B2C Businesses

MedSpas, concierge medicine, executive coaching, private fitness, members clubs — any premium service business whose ideal client is a high-earning executive unreachable through paid ads.
Enrollment

First cohort. 15 spots.

Everything included — one price.
$997
One-time · First cohort pricing
What you're getting
The Outbound Systems Course (6 pre-recorded modules) $200
B2B Outbound Sales Playbook $9.99
Executive Acquisition (B2C) Playbook $9.99
LinkedIn Sales Navigator free trial (2 months) ~$198
Apollo.io free trial (2 months) ~$98
8 live coaching calls (1 hour each · recorded) —
Total standalone value $515+
You're getting $515+ in software, course, and playbook value — plus 8 hours of live coaching on your specific business. At $997, the coaching calls alone justify the price.
Apply for a Spot — $997 →
15 spots total · Private Discord access included · All calls recorded
Not ready for live coaching? The self-paced Professionally Persistent Sales Course covers the same system on your own schedule.
Questions

Common questions.

No. The cohort starts with setup in week one. If you've never logged into either tool, that's exactly where we begin. The free trials activate with your enrollment.
No — those are the tools included with enrollment, so that's what we build with live. The system itself is tool-agnostic: the same targeting and cadence works with any equivalent stack, e.g. ZoomInfo, Lusha, or Cognism instead of Apollo for contact data; Outreach, Salesloft, Instantly, or Smartlead instead of Apollo for sequencing; Waalaxy or Expandi instead of Sales Navigator for LinkedIn; and any standard CRM (Salesforce, HubSpot, Pipedrive, Close). We use Sales Navigator and Apollo as the working example because they're included free — swap in whatever your team already runs.
Primarily B2B sales teams and founders who already have tools like Sales Navigator, Apollo, and a CRM but no repeatable system for using them. It also works for premium B2C businesses — medspas, concierge medicine, executive coaching, private fitness, members clubs — whose ideal client is a high-earning executive unreachable through ads. Same targeting, same cadence, different audience.
Yes. Your campaign goes live in week 6. Weeks 7 and 8 are live data review — you'll have real replies, real metrics, and real troubleshooting on your actual campaign before the program ends.
Sales Navigator runs ~$99/month. Apollo has a free tier that covers basic sequencing and enrichment for early-stage use. By the time your trials end, you'll know exactly what the tools are doing and whether it's worth continuing. The workflow you build in the cohort doesn't require any specific paid tier to run.
Yes. Every session is recorded and accessible in the cohort Discord for the duration of the program. If you miss a session, you won't fall behind.
Live troubleshooting on real campaigns only works at small scale. With 15 participants, every session has time for actual Q&A on your specific business — not just passive instruction. If this cohort fills, a second one will run at higher pricing.