Before you buy

What you need to run this system

The course is $57. The tools below are separate subscriptions you pay to LinkedIn and Apollo. The system is built around them, so confirm you're comfortable with the cost first.

LinkedIn Sales Navigator
Finds and filters your prospects: title, seniority, company size, industry, trigger events.
LinkedIn lists Core from US$119.99/month and Advanced from US$159.99/month (billed monthly; annual is lower). Prices are estimates and may change. A free trial is offered if you haven't had one in the past 365 days.[1]
See current pricing →
Apollo
Enriches and verifies your list, then runs the multi-touch sequence.
Apollo offers a free plan and paid plans with more credits and features. Check Apollo's pricing page for current plan limits and costs before you start.[2]
See current pricing →
A business email address
An address on a domain you own (you@yourcompany.com).
Gmail and Yahoo now expect senders to authenticate their mail (SPF or DKIM), and you can only configure that on a domain you control.[3][4]
Google's sender rules →

The AI prompt library covers both Claude and Gemini, so you'll also want an account with one of them. Not ready to buy tools yet? Talk to me first, or see the done-for-you option.

For small business founders and sellers targeting other businesses — not consumers. Professionally Persistent teaches the self-paced system for turning Sales Navigator and Apollo into a repeatable outbound engine, with AI prompts for Claude and Gemini built in.

For B2B Founders & Sellers · Self-Paced

The Professionally
Persistent
Sales Course

Build your lead list in Sales Navigator, enrich and transfer it to Apollo, personalize at scale with the full Claude & Gemini prompt library, and run a 30-day campaign built for top-of-funnel pipeline and net-new discovery meetings.

The playbook, the AI prompts, and the training videos — all in one course. The exact workflow built from 8+ years of B2B sales across Xerox, ON24, CircleCI, StackHawk, and Endor Labs — walked through step by step, tool by tool, prompt by prompt. The playbook is not available as a separate free download; it's part of the course.
Get the Course — $57 →
Instant access — $57, includes the playbook, AI prompt library, and training videos
Sales Navigator → Apollo → AI → 30-Day Campaign
Claude + Gemini prompt library included
Training videos, instant access
Instant access. Questions first? Email me before you buy.
Professionally Persistent
Professionally Persistent
The Sales Course
Self-Paced · B2B Outbound System
6 modules, list to campaign
2 AI prompt libraries — Claude & Gemini
30-day campaign structure included
$57
The Problem

You Have the Tools. You Don't Have the Workflow.

"Sales Navigator and Apollo are powerful tools that often sit half-used. Knowing how to log in is not the same as knowing how to connect them — list, enrich, personalize, sequence — into one system you can run every week. This course is that connective tissue."

No Repeatable List-Building Process

Sales Navigator searches aren't saved, aren't filtered by a real ICP, and never make it cleanly into Apollo. Every campaign starts from scratch.

Manual, Inconsistent Personalization

Reps write first lines from scratch or skip personalization entirely. Either way, reply rates suffer — and nobody has a system for doing it at scale.

No AI Prompt Framework

Claude and Gemini sit unused for outbound because nobody's handed reps a tested prompt — just a subscription and a blank chat window.

Campaigns That Fizzle Before Day 30

No defined cadence, no tracking, no read on what to fix. Pipeline generation becomes a one-off push instead of a system.

The Data

What Published Research Says About Getting First Meetings

These figures come from published studies. Several come from agencies and software vendors that sell in this space, so each one shows its publisher and year. Treat them as benchmarks, not promises.

58.6%

of replies in a 7.5-million-email B2B dataset came from follow-up emails, not the first message.[5]

Belkins, 2025 data (appointment-setting agency's own campaigns)
~8 touches

on average to land an initial meeting; top performers needed about 5.[6]

RAIN Group survey of 489 outbound sellers
18.6%

of called prospects connected, versus 5.04% on LinkedIn and 0.45% for email.[5]

Belkins, 2025. Call data is a small sample (46,000+ calls, 8 projects)
25–28%

of LinkedIn connection requests were accepted, with or without a note. Adding a note raised replies among accepters from 5.3% to 8.2%.[5]

Belkins/Expandi, 2025 (112,005 invite sequences)
3.7×

Sellers who effectively partner with AI were 3.7× more likely to meet quota; overwhelmed sellers were 45% less likely.[7]

Gartner, Sept 2024 (1,026 B2B sellers)
87%

of sales organizations use AI, and 55% use it for prospecting.[8]

Salesforce State of Sales, 7th ed., Feb 2026 (vendor-sponsored survey of 4,050 sellers)

How this shapes the course. In Belkins' data, most email-sourced meetings came from steps 3–5 of a sequence and reply rates fell by step 6. That's why Module 5 runs LinkedIn, email, and phone in one structured 30-day campaign instead of a long email-only drip.

AI helps with research and first drafts. Published evidence that AI personalization by itself lifts reply rates is thin, so review every line before it goes out.

Inside the Course

Six Modules. One Repeatable System.

Everything you need to go from a blank Sales Navigator search to a running 30-day campaign generating net-new discovery meetings.

01

Building Your ICP & Lead List in Sales Navigator

Title, seniority, company size, industry, and trigger events. Saved searches that stay current instead of one-off exports.

02

Enriching & Transferring Your List to Apollo

CSV export, waterfall enrichment, email verification, and trigger-data prioritization — so your list is ready to sequence, not just ready to email.

03

The AI Prompt Library — Claude & Gemini

The exact prompts for generating custom first lines at scale, plus how to batch outputs into Apollo's custom variable fields so your sequence runs fully personalized automatically.

04

Building Your Cadence in Apollo

Structuring the actual multi-touch sequence inside Apollo — step order, channel mix, timing delays, and branching logic — so the campaign runs itself once it's live.

05

Running the 30-Day Professionally Persistent Campaign

LinkedIn, email, and phone — the exact day-by-day cadence, structured so every touch builds on the one before it.

06

Tracking Pipeline & Refining the System

What to measure, healthy benchmark ranges, and how to read the data to tighten your next campaign instead of guessing.

How It Fits Together

One Workflow, Five Handoffs

Each tool does one job, and each module hands its output to the next.

Sales Navigator

Define your ICP and save searches so your list stays current.

Apollo: enrich

Export, enrich, verify emails, and prioritize by trigger data.

Claude & Gemini

Generate custom first lines and load them into Apollo's custom fields.

Apollo: cadence

Build the multi-touch sequence. Apollo sequences can mix automatic emails with manual call and LinkedIn tasks.[9]

Run & measure

Run the 30-day campaign, read the numbers, and tighten the next one.

Is It a Fit?

Who This Course Is (and Isn't) For

A good fit if you…

  • Sell to other businesses and own your own pipeline: founders, small teams, AEs, SDRs.
  • Will use Sales Navigator and Apollo and are fine paying for them.
  • Are willing to follow up across LinkedIn, email, and phone for a full 30 days.
  • Want a repeatable process, not a one-off list.

Probably not if you…

  • Sell to consumers or premium individuals. See the Executive Acquisition Course.
  • Want someone to run outbound for you. Book a free intro call about consulting.
  • Expect guaranteed meetings or leads handed to you.
  • Don't want to pay for Sales Navigator or Apollo.
What's Included

Everything You Need, in One Package

1

Training Videos

Step-by-step video walkthroughs of the full system — unlocked instantly the moment you purchase.

2

The B2B Outbound Sales Playbook

The full playbook — only available as part of this course, not as a separate download.

3

The Claude & Gemini Prompt Library

Every prompt used to personalize outreach at scale, with example inputs and outputs for both tools.

4

Sales Navigator → Apollo Workflow

The exact list-building and enrichment process, step by step, with filter and field settings.

5

Apollo Cadence Setup Guide

Exactly how to structure the sequence inside Apollo — step order, channel mix, timing, and branching — before you ever hit launch.

6

30-Day Campaign Templates

The day-by-day channel map you can plug your own list and messaging into immediately.

7

Metrics & Refinement Guide

Healthy benchmark ranges for every stage of the funnel, and what a low number tells you to fix.

The Professionally Persistent Sales Course

$57
Instant access — introductory pricing
Get Instant Access — $57 →
This course documents the exact workflow built and run across 8 years of enterprise, mid-market, and SMB sales. What you get is the methodology — the results depend on how you apply it.
Digital product, instant access. Because the full course unlocks the moment you buy, all sales are final. Not sure it fits? Email me before you buy and I'll tell you honestly. Refund policy
Tools not included: LinkedIn Sales Navigator, Apollo, and a business email. See requirements.

Want it built and run for you instead? Book a free 30-minute intro discovery call about consulting.

Book a Free Call →
FAQ

Questions Before You Buy

Do I need both Sales Navigator and Apollo?
Yes. The workflow starts in Sales Navigator and runs in Apollo, and every module assumes both. Plans and prices change, so check LinkedIn's and Apollo's pricing pages before you buy.
Can I use Outreach, Salesloft, or another tool instead of Apollo?
The walkthroughs are built on Apollo. The ideas (ICP, enrichment, cadence, measurement) carry over, but you would translate the steps yourself, and I can't promise step-by-step guidance for other tools.
Why do I need a business email address?
Gmail and Yahoo expect sender authentication, and you can only set it up on a domain you own.[3][4] Those requirements are strictest for bulk senders (over 5,000 messages a day to Gmail), which most solo outbound isn't, but authenticating your domain is still good practice. Using a domain you control is my recommendation, not a LinkedIn or Apollo rule.
Is this live training?
No. It's self-paced. The training videos, playbook, and prompt library unlock instantly through Gumroad after purchase. If you want live help, the consulting intro call is free.
Will this get me meetings?
I can't promise results. Outcomes depend on your ICP, offer, data quality, and consistency. The benchmarks above are published industry figures, not a forecast for you.
Can I get a refund?
The course is a digital product that unlocks in full the moment you buy, so sales are final. The exceptions are in the refund policy (charged in error, charged twice, or no access). If you're unsure it fits, email hello@propersistence.com before you buy and I'll answer honestly, including telling you not to buy it.
Can you just build and run it for me?
That's what consulting is. Start with a free 30-minute intro call. If a course fits better, I'll say so.

Still deciding?

Pick the path that matches where you are. None of them cost anything.

Take the B2B pipeline assessmentAnswer a few questions and see where your outbound is leaking.Start the assessment →Selling to executives as clients?If you run a premium service business, the Executive Acquisition Course is the better match.See the Executive Course →Talk it through, freeA 30-minute intro call about consulting. If a course fits better, I'll tell you.Book a free call →
Sources & References

Where the Numbers Come From

Every statistic on this page links to its publisher and year. Several publishers sell services or software in this space, and some datasets are several years old; both are noted. Checked October 2026.

  1. LinkedIn — Sales Navigator compare plans (page dated Sept 27, 2026). Core from US$119.99/month, Advanced from US$159.99/month; LinkedIn states prices are estimates and subject to change.
  2. Apollo — Pricing. Free, Basic, Professional, and Custom plans listed; confirm current dollar amounts on the page.
  3. Google — Email sender guidelines. SPF or DKIM for all senders; SPF, DKIM, and DMARC for senders over 5,000 messages/day to Gmail; spam rate kept below 0.30%.
  4. Yahoo — Sender Hub best practices. Similar authentication and spam-rate requirements.
  5. Belkins — Sales Follow-Up Statistics in B2B (2025 data; page updated June 2026). 7,530,489 emails; LinkedIn data with Expandi (112,005 invite sequences). Belkins is an appointment-setting agency analyzing its own campaigns.
  6. RAIN Group — How many touchpoints does it take to make a sale? (updated June 2026). Survey of 489 outbound sellers. RAIN Group sells sales training.
  7. Gartner — Sales survey press release, Sept 16, 2024. 1,026 B2B sellers surveyed Jan–Mar 2024.
  8. Salesforce — State of Sales, 7th edition, Feb 3, 2026. 4,050 sellers surveyed Aug–Sept 2025. Vendor-sponsored.
  9. Apollo Knowledge Base — Sequences overview. Describes how sequences combine automated and manual steps.

Further reading: go-to-market and prospecting frameworks

  1. Predictable Revenue — Aaron Ross and Marylou Tyler. Outbound team structure and specialized prospecting roles.
  2. Fanatical Prospecting — Jeb Blount. Daily prospecting discipline across phone, email, and social.
  3. The Challenger Sale — Matthew Dixon and Brent Adamson. Teaching buyers something new rather than leading with product.

These benchmarks are published industry figures, not forecasts for your results. Tool prices are shown as the vendors published them and change without notice; confirm on the vendor's own page.