Before you buy

What you need to run this system

The course is $57. The tools below are separate subscriptions you pay to LinkedIn and Apollo. The system is built around them, so confirm you're comfortable with the cost first.

LinkedIn Sales Navigator
Finds and filters the executives and high-earning professionals you want as clients.
LinkedIn lists Core from US$119.99/month and Advanced from US$159.99/month (billed monthly; annual is lower). Prices are estimates and may change. A free trial is offered if you haven't had one in the past 365 days.[1]
See current pricing →
Apollo
Verifies contact details, then runs the multi-touch sequence.
Apollo offers a free plan and paid plans with more credits and features. Check Apollo's pricing page for current plan limits and costs before you start.[2]
See current pricing →
A business email address
An address on a domain you own (you@yourcompany.com).
Gmail and Yahoo now expect senders to authenticate their mail (SPF or DKIM), and you can only configure that on a domain you control.[3][4]
Google's sender rules →

The AI prompt library covers both Claude and Gemini, so you'll also want an account with one of them. Not ready to buy tools yet? Talk to me first, or see the done-for-you option.

For professional services and premium B2C business owners — health & wellness, MedSpa, private clubs, concierge and similar. Professionally Persistent teaches how to reach high-earning executives as clients, using the same precision targeting B2B teams use to close enterprise deals.

For Professional Services & Premium B2C Owners

The Executive
Acquisition
Course

Applying B2B precision targeting, sequencing, and message discipline to reach corporate executives and high-earning professionals as premium clients — for health & wellness, MedSpas, private clubs, and other high-ticket B2C businesses.

The playbook, the AI prompts, and the training videos — all in one course. The exact workflow built from 8+ years of B2B sales across Xerox, ON24, CircleCI, StackHawk, and Endor Labs — redirected at executives as premium clients. The playbook is not available as a separate free download; it's part of the course.
Get the Course — $57 →
Instant access — $57, includes the playbook and training videos
57% of C-level/VP buyers prefer phone (RAIN Group, 2017)[9]
76% prefer vendors recommended by someone they know (IDC, 2014)[10]
Training videos, instant access
Instant access. Questions first? Email me before you buy.
Professionally Persistent
Professionally Persistent
The Executive Acquisition Course
Self-Paced · B2C Executive Acquisition
5 modules, targeting to tracking
Playbook + training videos
Instant digital access
$57
The Problem

Why Paid Ads Are a Costly Way to Reach the Clients Worth Having

"Ads charge you for leads before they become clients, many professionals filter ads out, and the clients you want most often come from relevant, direct, or referred conversations. This course applies the targeting and follow-up discipline of B2B outbound to that problem."

$74–$132

Typical cost per lead from paid search: $74 in finance and insurance, $132 in legal.[5]

LocaliQ, 2026 (13,474 US campaigns)

~$3,100

Average cost to acquire one new client reported by financial advisors, about $3,800 via paid advertising.[6]

Kitces Research, 800+ advisors (roughly 2019–20)

35%

of US adults in households earning $100K+ use an ad blocker, versus 23% under $50K.[7]

Harris Poll for eyeo, 2026 (eyeo makes ad-blocking software)

$3,200

Median annual individual membership fee in concierge medicine. That's annual fees, not lifetime value.[8]

Concierge Medicine Today, 2026 (trade publication)

Your numbers will differ. Model your own fees, retention, and close rates, not these benchmarks. They're here to show why many premium-service businesses look beyond ads.

The Research

How Senior Buyers Say They Prefer to Be Reached

These come from studies of senior business buyers. They show which channels executives respond to, and the year is shown on each one.

57%

of C-level and VP buyers prefer to be contacted by phone, versus 51% of directors and 47% of managers. Email is still the most-preferred channel overall, so phone works best alongside it.[9]

RAIN Group, 2017 survey of 488 buyers
76%

of B2B buyers said they prefer vendors recommended by someone they know, and 73% prefer salespeople referred to them.[10]

IDC for LinkedIn, 2014 (n=760; technology, professional and financial services buyers)
82%

of buyers said they look up providers on LinkedIn before engaging.[9]

RAIN Group, 2017
84% / 63%

of C-level and VP buyers used social media in purchasing, and 63% used LinkedIn for purchase support in the past year.[10]

IDC for LinkedIn, 2014

These are B2B purchasing studies from 2014 and 2017, and I found no newer executive-only data. The course applies the same channels and discipline to premium personal services. That's an extrapolation, not something these studies measured.

Inside the Course

Five Modules. One Repeatable System.

The playbook gives you the system on paper. The course shows you exactly how to run it — applying the same precision targeting, sequencing, and message discipline B2B teams use on LinkedIn and email, redirected at corporate executives and high-earning professionals as premium clients.

01

Executive Targeting on LinkedIn & Email

How to identify and verify the right executives, managing partners, and high-earning professionals — the same data discipline B2B teams use to build enterprise account lists.

02

Positioning Your Company to a Corporate Audience

Framing your offer in the language executives actually respond to — tied to their role, their interests, and the specific value your business provides them, not a generic pitch.

03

The Professionally Persistent Cadence

The exact multi-touch sequence across LinkedIn and email — timing, channel order, and follow-up logic — that stays top of mind without ever reading as desperate or salesy.

04

Message Frameworks That Earn Replies

Copy structures built around their interests and incentives, adapted from enterprise outbound — built to start a conversation, not pitch on the first touch.

05

Tracking & Refining the System

What to measure at each stage of the cadence, and how to read the data to tighten targeting and messaging with every cycle.

How It Fits Together

From Target List to Booked Conversation

The five modules build on each other, in order.

Target

Identify and verify the executives and professionals in your area who fit your best clients.

Position

Frame your offer in terms of their role and interests, not a generic pitch.

Sequence

The Professionally Persistent cadence across LinkedIn and email.

Write

Message frameworks built to start a conversation, not pitch on the first touch.

Track

Measure each stage and tighten targeting and messaging every cycle.

Is It a Fit?

Who This Course Is (and Isn't) For

A good fit if you…

  • Run a premium service business: health & wellness, MedSpa, private club, concierge, or similar.
  • Want executives and high-earning professionals as clients.
  • Value a client enough that a few conversations are worth real effort.
  • Are willing to use Sales Navigator and Apollo.

Probably not if you…

  • Sell to other businesses. See the B2B Sales Course.
  • Sell low-ticket to the mass market, where ads or local marketing likely fit better.
  • Want ads managed or leads delivered. Ask about consulting.
  • Expect guaranteed clients.

Reaching out responsibly.

  • Authenticate your sending domain and keep spam complaints under 0.3%, as Google and Yahoo require of senders.[3][4]
  • Give recipients a clear way to opt out, and honor it.
  • Health and wellness advertising rules vary by state and country. Check yours with a qualified professional. This page is not legal advice.
What's Included

Everything You Need, in One Package

1

Training Videos

Step-by-step video walkthroughs of the full system — unlocked instantly the moment you purchase.

2

The Executive Acquisition Playbook

The full playbook framework — only available as part of this course, not as a separate download.

3

Executive Targeting Workflow

Step-by-step: identifying and verifying executive contacts, the same data discipline B2B teams use for enterprise lists.

4

Positioning & Message Frameworks

Ready-to-personalize frameworks for LinkedIn and email, tuned to how executives actually respond.

5

The Professionally Persistent Cadence

The full multi-touch sequence — timing, channel order, and follow-up logic, day by day.

6

Tracking & Refinement Guide

What to measure at every stage, and how to read the data to tighten the next cycle.

The Executive Acquisition Course

$57
Instant access — introductory pricing
Get Instant Access — $57 →
This course documents the exact methodology built and run across 8 years of enterprise, mid-market, and SMB B2B sales, applied to executive acquisition. Results depend on how you apply it.
Digital product, instant access. Because the full course unlocks the moment you buy, all sales are final. Not sure it fits? Email me before you buy and I'll tell you honestly. Refund policy
Tools not included: LinkedIn Sales Navigator, Apollo, and a business email. See requirements.

Want it built and run for you instead? Book a free 30-minute intro discovery call about consulting.

Book a Free Call →
FAQ

Questions Before You Buy

Is this for me if I sell to consumers?
It's for premium services where the client is an executive or high-earning professional and a client is worth real effort to win. If you sell low-ticket to the mass market, ads or local marketing probably fit better. I'll tell you that on a free call.
Is this just cold outreach?
It's targeted outreach. The modules cover verifying the right people, positioning to their role and interests, and message frameworks built to start a conversation instead of pitching on the first touch. Warm introductions matter too: in IDC's 2014 buyer survey, 76% preferred vendors recommended by someone they know.[10]
Do I need Sales Navigator and Apollo?
Yes. The targeting and sequencing workflow is built on both. Plans and prices change, so check LinkedIn's and Apollo's pricing pages before you buy.
Why a business email address?
Gmail and Yahoo expect sender authentication, which you can only configure on a domain you control.[3][4] A domain you own is my recommendation; it isn't a LinkedIn or Apollo rule.
How is this different from the B2B Sales Course?
Same discipline, different target. The B2B course is for selling to other businesses and goes deep on Apollo and AI prompts. This one is for premium service businesses reaching executives as individual clients.
Will it get me clients?
I can't promise results. They depend on your offer, your market, and how consistently you follow up. The research cited here is from B2B buyer studies and is context, not a forecast.
Can I get a refund?
The course is a digital product that unlocks in full the moment you buy, so sales are final. The exceptions are in the refund policy (charged in error, charged twice, or no access). If you're unsure it fits, email hello@propersistence.com before you buy and I'll answer honestly, including telling you not to buy it.
Can you run it for me?
That's consulting. Book a free 30-minute intro call.

Still deciding?

Pick the path that matches where you are. None of them cost anything.

Take the client acquisition assessmentAnswer a few questions and see how ready your acquisition is.Start the assessment →Selling to other businesses?If your buyers are companies, the B2B Sales Course is the better match.See the B2B Course →Talk it through, freeA 30-minute intro call about consulting. If a course fits better, I'll tell you.Book a free call →
Sources & References

Where the Numbers Come From

Every statistic on this page links to its publisher and year. Several publishers sell services or software in this space, and some datasets are several years old; both are noted. Checked October 2026.

  1. LinkedIn — Sales Navigator compare plans (page dated Sept 27, 2026). Core from US$119.99/month, Advanced from US$159.99/month; LinkedIn states prices are estimates and subject to change.
  2. Apollo — Pricing. Free, Basic, Professional, and Custom plans listed; confirm current dollar amounts on the page.
  3. Google — Email sender guidelines. SPF or DKIM for all senders; SPF, DKIM, and DMARC for senders over 5,000 messages/day to Gmail; spam rate kept below 0.30%.
  4. Yahoo — Sender Hub best practices. Similar authentication and spam-rate requirements.
  5. LocaliQ — Search advertising benchmarks, updated June 2026. 13,474 US campaigns, Apr 2025–Mar 2026. LocaliQ sells advertising services.
  6. Kitces Research — Client acquisition cost for financial advisors. 800+ advisors; study dates from roughly 2019–2020. Financial advisors are one premium-service vertical, not all.
  7. MediaPost — Valuable ad-blocker consumers earn new respect, June 24, 2026, reporting a Harris Poll for eyeo (about 2,060 adults per wave, Apr–May 2026). eyeo makes ad-blocking software.
  8. Concierge Medicine Today — 2026 membership pricing benchmark, Oct 2, 2026. The publication also sells conferences and advertising.
  9. RAIN Group — Top Performance in Sales Prospecting. Survey of 488 buyers fielded June–July 2017; only 22% of respondents were C-level or VP. RAIN Group sells sales training.
  10. IDC (sponsored by LinkedIn) — Social Buying Study white paper, Feb 2014. 760 buyers; 319 above director level.

Further reading: go-to-market and prospecting frameworks

  1. Predictable Revenue — Aaron Ross and Marylou Tyler. Outbound team structure and specialized prospecting roles.
  2. Fanatical Prospecting — Jeb Blount. Daily prospecting discipline across phone, email, and social.
  3. The Challenger Sale — Matthew Dixon and Brent Adamson. Teaching buyers something new rather than leading with product.

These benchmarks are published industry figures, not forecasts for your results. Tool prices are shown as the vendors published them and change without notice; confirm on the vendor's own page.